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This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.

Product Character Years used Notes
BROCCOLI 90px
Dejiko
1990–present  
Marukome 'Marukomekun 1958–present  
Tōhoku Electric Power Company Ecoco 2007  
Totomaru Totomaruchan    
Kyorochan Kyorochan 1999–present  

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See also

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